PERFORMANCE MARKETING

Healthcare Google Ads

Google Ads for healthcare in India requires compliance discipline that 90% of agencies don't have. We build campaigns that pass Google's healthcare verification, respect DMR Act Schedule J, and drive actual patient inquiries — not just impressions.

The problem

What’s broken without this service.

Most healthcare Google Ads campaigns in India get suspended at some point — usually for a DMR Act violation the agency didn't catch. Suspended accounts are difficult to recover. Even campaigns that don't get suspended underperform because the ad copy is so afraid of compliance that it says nothing meaningful. The result: hospital marketing budgets get wasted on campaigns that either run for 2 weeks before suspension or generate clicks but no conversions.

Why this matters

Most healthcare Google Ads campaigns in India get suspended at some point — usually for a DMR Act Schedule J violation the agency didn't catch. Recovery from a suspended account is hard and often permanent. Even campaigns that don't get suspended underperform because the copy is so afraid of compliance that it says nothing. The discipline that makes healthcare Ads work is upstream: compliance review per ad, not per quarter.

How we ship

The MediGrow approach.

We start every campaign with a compliance review — DMR Act Schedule J screening, MCI Code review for any practitioner-naming ad, Google's healthcare advertiser verification, and Telangana state guideline check. Campaign structure follows specialty + locality patterns (cardiology Banjara Hills, IVF Hitech City, etc.) rather than generic healthcare targeting. Conversion tracking ties into HubSpot so we measure patient inquiries not phantom clicks.

Deliverables

What we ship in this engagement.

  1. 1

    Healthcare advertiser verification

    Google requires certified healthcare advertiser status for many India campaigns. We handle the verification paperwork, including any documentation Google requests from the practice.

  2. 2

    Compliance-cleared ad copy

    Every ad reviewed against DMR Act Schedule J, MCI Code, and Telangana guidelines before launch. We document the review for each campaign so any audit has a paper trail.

  3. 3

    Locality + specialty campaign architecture

    Per-locality + per-specialty campaigns with their own targeting, copy, and landing pages. Better quality scores, better CPC, better conversion.

  4. 4

    Conversion-anchored reporting

    Weekly reports on patient inquiries (CRM-attributed), cost-per-acquired-patient, and trajectory. Impressions and CTR appear in our weekly reviews — they don't appear in the executive summary.

Engagement

How a healthcare google ads engagement runs.

5phases. Each one with a duration, a deliverable, and a sign-off — so the practice never wonders what we’re doing this week.

  1. 1

    Compliance & verification

    1–2 weeks

    Google healthcare advertiser verification, DMR Act Schedule J ad-copy library, MCI Code review on practitioner-naming ads, Telangana state guideline check.

  2. 2

    Campaign architecture

    1–2 weeks

    Per-specialty + per-locality campaigns, landing page mapping, quality-score-optimized ad groups, conversion tracking wiring.

  3. 3

    Launch

    1 week

    Phased rollout, daily monitoring during ramp, suspension-risk surveillance, initial bid calibration.

  4. 4

    Optimization

    Ongoing

    Weekly bid + creative review, A/B copy testing within compliant variants, negative keyword expansion, quality score tracking.

  5. 5

    Scale or pause decision

    Monthly

    Cost-per-acquired-patient by campaign, channel-mix recalibration with the practice, monthly executive summary.

What success looks like

The shape of a healthy engagement.

These are the markers we anchor reviews against — not vanity metrics, not impressions. The kind of numbers practice owners actually care about.

  • 0 suspensions

    Track record across active healthcare accounts

    Compliance review every campaign

  • ₹75K–₹1.5L/mo

    Sweet-spot ad spend for most Hyderabad clinics

    Multi-specialty hospitals run higher

  • Audit trail

    Every ad's compliance review documented

    Paper trail per campaign

Engagement model

What a typical engagement looks like.

Google Ads runs as a retainer with ad-spend paid directly by the practice to Google (not through us). Monthly retainer covers campaign management, copy production, conversion tracking, and reporting. Minimum 6 months to allow for testing and optimization cycles. Ad spend varies by specialty and locality — typical Hyderabad healthcare campaigns run ₹50K-₹3L/month.

Service FAQ

Questions practice owners ask about this service.

Compliance you can trust

The frameworks every performance marketing engagement answers to.

Industry-aware since day one — every deliverable is reviewed against the specific regulations that govern this category before it ships, not after a flag.

  • DMR Act 1954

    Every ad screened against the 54 Schedule J prohibited claims before launch. Documented per campaign.

  • MCI Code of Ethics

    Practitioner-naming ads reviewed for self-aggrandising language. Comparative claims rejected before they ship.

  • Google healthcare verification

    Healthcare advertiser status maintained on every active account. No suspended-account history.

  • DPDP Act 2023

    Explicit opt-in on lead capture, unsubscribe in every email, breach-notification readiness.

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