MARKETING & GROWTH
Healthcare Google Ads
Google Ads for healthcare in India requires compliance discipline that 90% of agencies don't have. We build campaigns that pass Google's healthcare verification, respect DMR Act Schedule J, and drive actual patient inquiries — not just impressions.
The problem
What’s broken without this service.
Most healthcare Google Ads campaigns in India get suspended at some point — usually for a DMR Act violation the agency didn't catch. Suspended accounts are difficult to recover. Even campaigns that don't get suspended underperform because the ad copy is so afraid of compliance that it says nothing meaningful. The result: hospital marketing budgets get wasted on campaigns that either run for 2 weeks before suspension or generate clicks but no conversions.
How we ship
The MediGrow approach.
We start every campaign with a compliance review — DMR Act Schedule J screening, MCI Code review for any practitioner-naming ad, Google's healthcare advertiser verification, and Telangana state guideline check. Campaign structure follows specialty + locality patterns (cardiology Banjara Hills, IVF Hitech City, etc.) rather than generic healthcare targeting. Conversion tracking ties into HubSpot so we measure patient inquiries not phantom clicks.
Deliverables
What we ship in this engagement.
- 1
Healthcare advertiser verification
Google requires certified healthcare advertiser status for many India campaigns. We handle the verification paperwork, including any documentation Google requests from the practice.
- 2
Compliance-cleared ad copy
Every ad reviewed against DMR Act Schedule J, MCI Code, and Telangana guidelines before launch. We document the review for each campaign so any audit has a paper trail.
- 3
Locality + specialty campaign architecture
Per-locality + per-specialty campaigns with their own targeting, copy, and landing pages. Better quality scores, better CPC, better conversion.
- 4
Conversion-anchored reporting
Weekly reports on patient inquiries (CRM-attributed), cost-per-acquired-patient, and trajectory. Impressions and CTR appear in our weekly reviews — they don't appear in the executive summary.
Engagement model
What a typical engagement looks like.
Google Ads runs as a retainer with ad-spend paid directly by the practice to Google (not through us). Monthly retainer covers campaign management, copy production, conversion tracking, and reporting. Minimum 6 months to allow for testing and optimization cycles. Ad spend varies by specialty and locality — typical Hyderabad healthcare campaigns run ₹50K-₹3L/month.
Service FAQ
Questions practice owners ask about this service.
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Healthcare is too important to be marketed casually.
Twenty-minute discovery call. No pitch. We listen, ask three questions, and tell you whether we can help.