MARKETING & GROWTH
Patient lead generation
Not every healthcare patient is ready to book a consultation on first visit. Lead generation captures intent earlier — symptom guides, condition explainers, treatment-decision resources — and nurtures patients toward consultation over weeks or months.
The problem
What’s broken without this service.
Healthcare patient journeys are long. An IVF couple may research for 9 months before booking. A patient considering joint replacement researches for 3-6 months. A new-parent family chooses a pediatrician within a few weeks. Direct-to-consultation marketing captures the small percentage ready to act now. The larger pool — patients in active research — leaks to whoever has better educational content.
How we ship
The MediGrow approach.
We build lead generation around educational content gated behind email capture — symptom guides, treatment-decision frameworks, what-to-expect explainers. Once the patient enters the funnel, an email nurture sequence delivers more value over weeks, building familiarity and trust until the patient is ready to book. CRM (HubSpot) tracks every interaction so consultation-booked patients can be attributed back to the original lead-magnet.
Deliverables
What we ship in this engagement.
- 1
Lead magnet content production
Specialty-specific guides: "What to expect from your first IVF consultation," "Choosing a pediatrician in Hyderabad," "Knee replacement: questions to ask before surgery." Designed PDFs, gated landing pages, email delivery.
- 2
Capture forms and landing pages
Per-magnet landing pages optimized for conversion, with form validation, bot protection, and CRM integration. Mobile-first since most healthcare research happens on phone.
- 3
Email nurture sequences
5-7 email sequences per lead magnet, sequenced over 2-6 weeks depending on specialty consideration window. DMR Act compliant content; clear unsubscribe; consistent sender from your domain.
- 4
Attribution and reporting
Every consultation booked traces back to first-touch lead-magnet (via HubSpot UTM tracking). You see which guides actually convert to patients, not just which ones get downloaded.
Engagement model
What a typical engagement looks like.
Lead generation runs as part of broader marketing retainer. Initial buildout: 4-6 weeks per lead magnet (research, write, design, build landing page, build nurture). 3-4 lead magnets per year is a typical cadence — ongoing optimization based on conversion data.
Service FAQ
Questions practice owners ask about this service.
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Healthcare is too important to be marketed casually.
Twenty-minute discovery call. No pitch. We listen, ask three questions, and tell you whether we can help.