MARKETING & GROWTH
Patient acquisition funnel design
Funnel design is the strategic layer above tactical channels. We map where your patients actually come from, where they leak, and what to fix first — before recommending where to spend the next ad dollar.
The problem
What’s broken without this service.
Most marketing engagements start with a tactical recommendation (run these Google Ads, post on Instagram, do this SEO) without understanding the underlying funnel. The result: tactics that look reasonable individually but don't compose. The clinic spending heavily on Google Ads but with a slow website and no inquiry-routing infrastructure is fighting a losing battle no matter how good the ads.
How we ship
The MediGrow approach.
Funnel design starts with a current-state audit: how do patients actually find you today, what does the patient journey look like, where do inquiries leak, what's the cost-per-acquired-patient by channel. From the audit we map the gaps — usually 3-5 specific friction points or missing pieces — and prioritize the fixes by impact and feasibility. Only after the audit and prioritization do we recommend tactics.
Deliverables
What we ship in this engagement.
- 1
Patient journey audit
Discovery sessions with practice leadership, patient interview synthesis where appropriate, current-state analytics review. Maps how patients actually find and choose your practice today.
- 2
Funnel gap analysis
Identifies where the funnel leaks — slow website, dead-end inquiry forms, missing nurture, weak referral surface, etc. Each gap quantified for impact.
- 3
Prioritized fix roadmap
12-month roadmap of the funnel-improvement work, sequenced by impact-per-effort. Practice leadership sees what gets fixed when, and why.
- 4
Implementation across other services
The roadmap typically draws on the other services (SEO, ads, tech, engagement) — but anchored in a funnel-strategic framing rather than tactical-by-channel.
Engagement model
What a typical engagement looks like.
Funnel design is best at the start of a marketing engagement — 4-6 weeks of discovery and audit followed by ongoing implementation as part of broader marketing retainer. Standalone funnel-design engagements (audit + roadmap, no implementation) run 6-8 weeks for ₹3-7L depending on practice complexity. Most clinics convert to a full marketing engagement after the audit.
Service FAQ
Questions practice owners ask about this service.
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Healthcare is too important to be marketed casually.
Twenty-minute discovery call. No pitch. We listen, ask three questions, and tell you whether we can help.