PRODUCT & PLATFORM ENGINEERING

Hospital websites & patient portals

Hospital websites that load in under 2 seconds, surface accreditation correctly, route patient inquiries cleanly, and stay compliant with DMR Act and MCI ethics by default. Built for scale, not for screenshots.

The problem

What’s broken without this service.

Most hospital websites in India are still PHP-template builds from 2018, optimized for the agency that shipped them rather than the patient who uses them. They load slowly, leak inquiry traffic to forms that nobody monitors, surface NABH accreditation in ways that risk regulator scrutiny, and don't differentiate departments — so a cardiac patient lands on the same generic homepage as a routine OPD visitor. Page-speed scores below 50, accessibility scores under 70, and zero structural per-department SEO are the norm we replace.

Why this matters in healthcare

A hospital website is the single most-trafficked asset in the practice's funnel — more eyeballs than any ad campaign, and the only touchpoint where the patient owns the timeline. When it loads slowly, leaks inquiries, or misrepresents accreditation, every other marketing rupee compounds against a leaky bucket. NABH and TSMC don't audit website quality, but they do enforce what hospitals claim on them — the gap between those two is where most practices accidentally violate compliance.

How we ship

The MediGrow approach.

We build hospital websites on a modern stack (Next.js, Sanity for content, Vercel for hosting) with hospital-specific patterns baked in: per-department landing pages with their own SEO, NABH usage that follows accreditation rules, doctor profiles with TSMC registration numbers, inquiry routing that lands in HubSpot and notifies the right team, and accessibility that passes WCAG 2.1 AA out of the gate. The site stays editor-friendly — clinical and marketing teams update content through Sanity Studio without touching code.

Deliverables

What we ship in this engagement.

  1. 1

    Per-department landing pages

    Cardiology page, gynaecology page, orthopedics page — each with its own SEO targeting, doctor lineup, and conversion path. Generic hospital pages don't rank; department pages do.

  2. 2

    Inquiry routing infrastructure

    Form submissions land in HubSpot, notify Slack, trigger Resend confirmations, and respect rate-limiting + bot protection. No more inquiries lost to dead-end forms.

  3. 3

    Compliance built into the CMS

    NABH usage rules, doctor credential disclosure, and DMR Act Schedule J screening are part of the editorial workflow. Editors can't accidentally ship a non-compliant page.

  4. 4

    Speed and accessibility budgets

    Lighthouse mobile performance ≥90, accessibility ≥95, contrast WCAG AA, Core Web Vitals green. Audited monthly.

Engagement

How a hospital websites & patient portals engagement runs.

5phases. Each one with a duration, a deliverable, and a sign-off — so the practice never wonders what we’re doing this week.

  1. 1

    Discovery & audit

    1–2 weeks

    Stakeholder sessions with clinical + marketing teams. Department inventory, doctor list, compliance posture review, current analytics baseline.

  2. 2

    Information architecture & design

    2 weeks

    Sitemap by department, page templates, design system aligned to NABH-friendly visual standards. Prototype clinical reviewer walks through before build.

  3. 3

    Build & content migration

    4–6 weeks

    Next.js + Sanity CMS configured for clinical and marketing editors. Existing content migrated and rewritten where DMR Act review flags it.

  4. 4

    Compliance & QA sign-off

    1–2 weeks

    DMR Act Schedule J pass, MCI Code review on practitioner pages, accessibility audit (WCAG 2.1 AA), Core Web Vitals to green.

  5. 5

    Launch & post-launch retainer

    Ongoing

    DNS cutover with monitored fallback, 30-day stabilisation sprint, then monthly content + performance + compliance maintenance.

What success looks like

The shape of a healthy engagement.

These are the markers we anchor reviews against — not vanity metrics, not impressions. The kind of numbers practice owners actually care about.

  • ≥90

    Lighthouse mobile performance baseline

    Audited monthly post-launch

  • WCAG 2.1 AA

    Accessibility passed on every department page

    Required for NABH-accredited hospitals

  • 30–40%

    Typical inquiry-form completion lift vs. legacy site

    First-quarter data across recent builds

Engagement model

What a typical engagement looks like.

Initial build: 8–12 weeks depending on department count and content depth. Includes discovery, design, build, content migration, compliance review, and go-live. Post-launch retainer covers content updates, performance monitoring, and quarterly compliance audits. Multi-specialty hospitals with 6+ departments typically run a 12-week initial build.

Service FAQ

Questions practice owners ask about this service.

Compliance you can trust

The frameworks every product & platform engineering engagement answers to.

Healthcare-only since day one means every deliverable is reviewed against the specific regulations that govern this category — before it ships, not after a flag.

  • NABH-aware

    Accreditation surfaces handled to NABH standards. No suggestion of endorsement NABH doesn't certify.

  • DPDP Act 2023

    Explicit consent on every patient data touchpoint. Server-side analytics on sensitive surfaces.

  • WCAG 2.1 AA

    Accessibility audited per release. Required infrastructure for hospitals serving older patients.

  • Vendor-neutral

    Codebases, dashboards, and app store accounts transfer cleanly. No lock-in clauses.

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