WEBSITES & DIGITAL PRESENCE
Healthcare SEO
Healthcare SEO is different from e-commerce SEO. Specialty + locality is how patients search. DMR Act constrains what you can say. Reviews carry more weight than backlinks. We ship SEO that compounds — and that doesn't get you flagged.
The problem
What’s broken without this service.
Generic SEO playbooks don't work for healthcare. Keyword stuffing, comparative claims, success-rate landing pages, and aggressive link-building tactics either violate DMR Act and MCI ethics or trigger Google's medical content quality filters (YMYL). Most healthcare clinics either get terrible SEO results (because their agency is afraid to do anything) or get short-term wins followed by manual penalties (because the agency doesn't know healthcare).
How we ship
The MediGrow approach.
We approach healthcare SEO as a content-and-trust problem rather than a keyword-and-backlink problem. The work: specialty + locality content ("IVF consultation Banjara Hills", "sports orthopedics Jubilee Hills"), credential-led practitioner pages, GBP optimization with proper categories and posts, real review velocity systems, and technical fundamentals (Core Web Vitals, schema markup, mobile responsiveness). Every piece of content passes DMR Act review before publishing.
Deliverables
What we ship in this engagement.
- 1
Specialty + locality content strategy
Per-specialty + per-locality landing pages that target the searches patients actually make. We publish according to a content calendar tied to search demand patterns, not arbitrary cadence.
- 2
Google Business Profile optimization
Categories, services, attributes, photos, posts, Q&A monitoring. Most practices ignore 60% of what GBP supports. We fix that. GBP impressions typically lift 200-400% in the first 90 days.
- 3
Practitioner page strategy
Doctor profile pages with credentials, qualifications, TSMC registration numbers, hospital affiliations — surfaced compliantly. These are often the highest-converting pages.
- 4
Schema markup and technical foundations
MedicalBusiness / LocalBusiness / Person schema (where applicable), FAQ schema, breadcrumb schema. Core Web Vitals green, mobile-first, sub-2s LCP.
Engagement model
What a typical engagement looks like.
SEO is a retainer engagement, not a project. Typical engagement: 6 months minimum (rankings on competitive Hyderabad healthcare terms take 3-6 months to stabilize), 12 months recommended for compounding. Monthly deliverables include content production, technical SEO maintenance, GBP optimization, and a monthly performance review.
Service FAQ
Questions practice owners ask about this service.
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Healthcare is too important to be marketed casually.
Twenty-minute discovery call. No pitch. We listen, ask three questions, and tell you whether we can help.