HEALTH TECH & MOBILE SOLUTIONS
WhatsApp Business automation
WhatsApp is where Indian patients actually communicate. We set up the BSP integration, build the message-template library that gets approved, and wire the automation into your existing CRM so inquiries don't die in someone's WhatsApp Web tab.
The problem
What’s broken without this service.
Most hospitals run WhatsApp through one employee's personal phone — which loses inquiries when that person is on leave, exposes the business to compliance risk (no opt-in records, no message archive), and can't scale beyond a few hundred conversations per day. The WhatsApp Business API exists and works, but most hospitals don't know how to set it up, choose a BSP, get message templates approved, or wire it into a CRM.
How we ship
The MediGrow approach.
We handle the BSP selection (Gupshup, Wati, AiSensy, or another based on your needs), template approval through Meta, and integration with HubSpot or your existing CRM. Inquiry routing automation answers FAQs, captures basic details, and routes to a human only when needed. Appointment reminders go out automatically. Marketing broadcasts respect opt-in rules and DMR Act constraints. The whole system is auditable — every message is logged, every opt-in is recorded.
Deliverables
What we ship in this engagement.
- 1
BSP setup and message templates
BSP selection, business verification with Meta, template library approved, opt-in workflows documented. The plumbing that makes WhatsApp legally usable for healthcare marketing.
- 2
Inquiry routing automation
First-touch automation handles FAQs (visiting hours, location, common-condition information) and routes to a human only when the inquiry actually needs one. Triages volume by intent.
- 3
Appointment reminder flows
Two-touch reminders (48 hours and 4 hours before appointment) reduce no-shows by 20-30% across the practices we've shipped to. Reschedule flows preserve patient relationships.
- 4
CRM integration
Inquiries flow into HubSpot (or your CRM) with WhatsApp transcript attached. Marketing team sees the full conversation context, not just the inquiry form.
Engagement model
What a typical engagement looks like.
WhatsApp setup runs 4–6 weeks: BSP selection (1 week), business verification with Meta (1-2 weeks, can be slow), template approval (1 week), automation buildout (2 weeks). Ongoing management is part of the retainer — message-template additions, broadcast scheduling, performance reporting.
Service FAQ
Questions practice owners ask about this service.
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Healthcare is too important to be marketed casually.
Twenty-minute discovery call. No pitch. We listen, ask three questions, and tell you whether we can help.