HEALTH TECH & MOBILE SOLUTIONS
Practice owner dashboards
Most practice owners stitch together 6 tabs to understand their marketing. We build the single dashboard that shows what matters — patient inquiries by source, conversion rates, ad spend efficiency, review velocity — in numbers you can read in two minutes.
The problem
What’s broken without this service.
Hospital owners and practice administrators don't have time to read a 20-page marketing report. They need to know two things on Monday morning: did patient inquiries go up or down last week, and where did the new patients come from. Most agencies deliver impressive-looking reports that answer neither. The dashboards that exist (Google Analytics, HubSpot, GBP Insights, Meta Ads, Google Ads) are each useful but live in separate tabs.
How we ship
The MediGrow approach.
We build a unified dashboard that pulls metrics from every relevant source — GA4, GBP Insights, HubSpot, Meta Ads, Google Ads, your CRM — into one view that's calibrated to your practice. The metrics shown reflect patient-value outcomes (inquiries, conversions, cost-per-acquired-patient) rather than vanity numbers (impressions, CTR, page views). Practice owners get a Monday-morning email with the headline numbers; the dashboard is there when they want to dig in.
Deliverables
What we ship in this engagement.
- 1
Unified metrics dashboard
Patient inquiries by source, conversion rates per channel, cost-per-acquired-patient, review velocity, GBP impressions and actions — all in one place. Built on Looker Studio or a custom Next.js dashboard depending on data volume.
- 2
Monday-morning practice summary
Weekly email digest with the headline numbers. Three minutes to read. Practice owners stay informed without having to log into anything.
- 3
Drilldown views
When a number looks off, the dashboard supports drilling into which source, which campaign, which time period. Investigation without spreadsheet exports.
- 4
Anomaly alerts
Automated alerts when key metrics swing outside normal bands — sudden inquiry drop, ad-spend overrun, review velocity dip. Patches the gap between weekly reviews.
Engagement model
What a typical engagement looks like.
Dashboard build: 3–5 weeks (data source connection + dashboard design + alert configuration). Ongoing as part of marketing retainer — dashboard maintenance, new metric additions as the practice scales, monthly review meetings.
Service FAQ
Questions practice owners ask about this service.
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Healthcare is too important to be marketed casually.
Twenty-minute discovery call. No pitch. We listen, ask three questions, and tell you whether we can help.